My blog

In this blog, I will present the recent insights I found using Google Analytics, along with some information from LinkedIn insights. These tools help me understand how my website is performing and how users interact with it.

From the Google Analytics dashboard, I can see that in the last week, there were 12 active users and 17 new users on the website. There were also 500 events tracked, but no key events were marked. This shows that I need to set up more specific goals to track important actions like form submissions or button clicks.

Most of the traffic came from direct sources—14 new users typed the URL or used a bookmark. Only one user came from organic search and one from referral traffic (spros.work). This tells me that my website is not very visible on search engines yet, and I need to improve my SEO strategy. I should focus more on keywords, meta tags, and making my content easier to find on Google.

The average session duration was around 3 minutes, which is a good sign. It means that people are spending time reading or exploring my pages. The most popular page is the Landing Page – Tetiana Dyka, which had 91 views and 10 active users. Other visited pages include LinkedIn Profile Optimization, Contacts, My Blog, and the SEO Audit Blog.

However, some pages have a high bounce rate, like the LinkedIn Profile page (62.5%) and Paid Media Blog (60%). A high bounce rate means users leave after only viewing one page. This could mean the content needs more engagement, or there’s no clear call-to-action to guide them to the next step. Improving design, adding links, or including contact forms might help reduce bounce rates.

In the real-time section, I noticed 2 users online at the same time—one from Ireland and one from Russia. Over the past few days, users visited from several cities, including Moscow, Dublin, London, Warsaw, Kyiv, and Boardman. This shows that my website is attracting an international audience, which is great for future marketing and outreach.

From LinkedIn insights, I noticed that more users are visiting my website after seeing posts or profile updates. For example, the “Optimising LinkedIn Profile” page had traffic that most likely came from LinkedIn, even though it is not listed clearly in Google Analytics. I may need to check if LinkedIn traffic is tracked properly. In conclusion, my website is slowly gaining more users, especially in the last few days. Most visitors are direct, with very little traffic from search engines or referrals. I will focus on improving SEO, reducing bounce rates, and setting up clear goals in Analytics. LinkedIn seems to be a strong platform for bringing traffic, so I will keep using it and try to track results better. These insights are very helpful for improving my online presence and website strategy.

 

To improve my website,  I completed a full SEO audit using tools like Google PageSpeed Insights and an SEO plugin installed on WordPress. The audit helped me understand what was working well and what needed to change. At first, the website had some strengths. It was mobile-friendly, the layout was clean, and important pages like “About” and “Blog” were easy to navigate. Some pages already had meta titles and descriptions, which is good for search engines.
However, the audit also showed several weaknesses. Many pages had short content and were missing important keywords. This made it harder for people to find the site online. The audit also found broken links, missing image alt texts, and large image files that slowed down the site. There weren’t many backlinks from other websites, and the site had little social media engagement. I also noticed that some technical SEO elements were missing, such as proper meta tags and Open Graph data for social sharing.
To fix these problems, I used a combination of tools. First, I used an SEO plugin (such as Yoast SEO to help improve meta titles, meta descriptions, and content structure. This made it easier to optimise pages for keywords. I also went into the header.php file of my WordPress theme and added custom meta tags and Open Graph tags manually. This helped improve how the site appears when shared on social media platforms.
I updated the content on key pages like “About” and blog posts by adding more keywords and useful information. I also improved the meta titles and descriptions to make them more relevant and attractive in search results. On the technical side, I removed or redirected broken links, added image alt texts, and compressed large images to make the site load faster. I published two new blog posts and added social media share buttons to the blog section. Then I promoted the posts on LinkedIn and through my network. Finally, I started contacting other bloggers and websites to begin building backlinks.

After these updates, I ran the SEO audit again. The site health score improved from about 68% to 84%. All broken links were fixed, and the technical SEO issues were mostly solved. The PageSpeed Insights score for mobile increased from 77 to 80, and the desktop score remained high at 98. This shows that the site now loads faster and performs better. Content improvements also helped some pages appear more often in Google search results. The blog posts received more views and shares compared to before.
In conclusion, this three-step SEO process audit, changes, and recheck made a clear difference for my Dublinproject.site. By using an SEO plugin, editing the header.php file, improving content, and fixing technical problems, I made the site faster, more visible, and better for users. I plan to keep publishing content, running regular audits, and building backlinks to grow the site even more.

I worked on improving my LinkedIn profile to increase my professional presence and networking opportunities. My main goal was to achieve All-Star status, which means the profile is fully complete and optimised. I’m pleased to say I reached this status, but I plan to keep improving my profile even further.

The first step was to upload a professional profile photo and create a custom banner image that reflects my interests in marketing and business. I wrote a clear and concise headline: “Marketing & Business Student | Content Creator | Fashion & Lifestyle Enthusiast.” This helps visitors immediately understand my background and expertise.

Next, I focused on the “About” section, writing a well-structured summary that explains who I am, my current studies, and my career goals. I included relevant keywords such as “digital marketing,” and “branding” to improve searchability. I also updated the Experience and Education sections with detailed descriptions of my roles, projects, and achievements. Where possible, I added images and links to showcase my work.

To complete my profile, I listed key skills, added certifications, and included any volunteer work. I actively connected with classmates, professors, and professionals in my field to expand my network. These efforts helped me reach All-Star status, improving my profile’s visibility on LinkedIn.

Currently, my Social Selling Index (SSI) score is 9, which is a starting point. I aim to increase this score by sharing content regularly, engaging with others, and growing my professional connections. Although I have achieved All-Star status, I will continue to work on my profile to make it more dynamic and impactful.

Paid media is an important part of digital marketing that helps brands reach their audience at the right time. Recently, while scrolling on Pinterest, I found a simple but effective paid ad that inspired me to look at how ads work across different platforms. In this blog, I will describe the Pinterest ad and share examples of search, social, and Instagram Story paid ads. I will explain their objectives, target audiences, and where they fit in the customer journey. All ads align with the landing page I created in Task 1, promoting a fashion and lifestyle personal brand.

The Pinterest ad stands out with its clean design: a white background and bold black text that grabs attention immediately. The message is simple, clear, and easy to read, even when users scroll fast. The large white space gives it a modern, professional feel. This minimal design works well on Pinterest, where users look for inspiration. It helps build brand awareness by delivering a clear, memorable message.

Search paid ads aim to reach users actively looking for content. For example, a Google search ad with the headline “Top Fashion Content Creator in Dublin Latest Trends & Tips” targets people interested in fashion. It encourages them to visit the landing page and subscribe to updates. This ad targets users in the consideration stage, people who know what they want and are deciding whom to trust.

Social paid ads focus on creating awareness and gaining followers. An Instagram sponsored post featuring a stylish photo of the content creator with text like “Unlock Your Style Potential – Follow Tetiana’s Fashion Journey” targets young adults interested in fashion and lifestyle. It invites them to click and learn more. This ad is for users in the awareness stage, introducing the brand to new audiences.

Instagram Story ads are short, immersive, and appear between stories. A 15-second Story ad might show quick clips of fashion looks with a “Swipe Up to Discover More” call to action. This format captures attention fast and encourages immediate action. Story ads target users in the engagement stage, who already know the brand and want to explore more.

All ads work well with the landing page, highlighting the creator’s style and expertise. Clear calls to action help visitors subscribe or follow, making the journey smooth. The Pinterest ad’s clean look supports this by reinforcing brand clarity. In conclusion, using search, social, and Story paid ads together covers different stages of the customer journey. Search ads reach users ready to engage, social ads build awareness, and Story ads invite quick interaction. The Pinterest ad shows how simple design and clear messaging stand out. These strategies help build a loyal audience and grow the personal brand.

Throughout this project, my understanding of Digital Communications and Customer Engagement has developed in many ways. At the beginning, I believed digital communication was mainly about posting content on social media, but I now see that it’s about creating meaningful, two-way interactions with customers. I learned how important it is to understand your audience, choose the right platforms, and use the right tone and message to connect with them. One of the most valuable insights I gained was the role of data and analytics in shaping digital strategies—before this, I didn’t realise how much we can learn from customer behaviour online. I also saw how personalised content and targeted campaigns make a big difference in engagement. Applying what I learned in a real project helped me understand how all these elements work together in practice. It was challenging at times, especially when I had to adjust my ideas based on feedback and performance results, but it helped me grow and feel more confident in my ability to work in digital marketing. This experience has shown me that successful digital communication is not just creative—it’s strategic, data-driven, and focused on the customer.